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Polka Dots Dominate Copenhagen Fashion Week Street Style

Consumer outlets highlight a surge in polka dot searches with affordable Scandi street-style essentials ready to buy.

Overview

  • Polka dots dominated SS26 street style after a reported 736% jump in online searches for the print in July.
  • Influencers and editors layered standout pieces such as baggy white jeans, brown suede jackets, sports shorts and headscarves into their Copenhagen looks.
  • High-street and supermarket brands quickly rolled out these trends with affordable alternatives in stores like H&M, Zara, River Island and Primark.
  • Scandi labels including Susamusa, Belle The Label and Ganni proved popular among attendees for their fearless patterns and silhouettes.
  • The SS26 street scene underscored Copenhagen Fashion Week’s model of practical trend incubation over celebrity-led spectacle.