Political Backlash Reshapes U.S. Consumer Spending Patterns

A new poll reveals that 40% of Americans have adjusted their shopping habits to align with their moral views, as corporations roll back DEI initiatives under political pressure.

• A Harris Poll found that 4 in 10 Americans have changed their spending habits in recent months to reflect their political and moral beliefs.
• Target, Walmart, and other major corporations have scaled back DEI programs following pressure from the Trump administration and shareholder groups.
• Democratic consumers are leading the shift, with 50% adjusting their spending and 45% boycotting brands over opposing political views.
• Retailers like Costco and Apple have seen positive consumer responses for maintaining their DEI commitments, contrasting with backlash against companies like Target.
• The trend reflects growing consumer fatigue with politicized corporate decisions, with some opting to disengage from traditional spending altogether.

3 Articles

Axios Forbes The Guardian