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Polish Executive Apologizes After US Open Hat Video as Drogbruk’s Ratings Plunge

Platform moderation slowed a review blitz against Drogbruk triggered by the viral clip.

Overview

  • The video shows Kamil Majchrzak offering a cap to a young fan before Piotr Szczerek takes it and puts it in a bag.
  • Online users identified the man as Drogbruk CEO Piotr Szczerek, setting off coordinated negative reviews of the company.
  • Drogbruk’s Google rating fell to about 1.3 stars, and Trustpilot temporarily closed its page to new reviews.
  • Szczerek issued a public apology, said he thought the cap was meant for him, and stated he returned it to the boy.
  • Majchrzak located the family, gave the boy a replacement cap, and posted a photo describing the incident as a misunderstanding.