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Police Ramp Up Crackdown on Jellycat Toy Thefts With Arrests, Suspect Images

Forces are issuing suspect images, coordinating with retailers through Project Pegasus to curb thefts of limited-edition soft toys.

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Overview

  • Dorset Police released CCTV stills of a woman wanted for two Jellycat thefts at a Christchurch bookshop earlier this month.
  • West Mercia Police arrested a 38-year-old in June after three separate incidents at St Peter’s Garden Centre and Evesham Country Park in Worcestershire.
  • Independent shops have stepped up in-store security and are contributing theft reports to Project Pegasus following calls from APCC retail crime lead Katy Bourne.
  • Organised gangs and opportunistic thieves continue to target scarce, high-value Jellycat plush toys for resale on Facebook, eBay and Vinted.
  • ONS figures show shoplifting offences rose 20% to 516,971 in 2024, highlighting growing losses for small retailers from collectible toy thefts.