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Polestar Unveils Formula 2030 Concept Previewing Next Polestar 2

The company presents the study as a design reset meant to sharpen its European appeal after U.S. sales restrictions

Overview

  • The Formula 2030 concept, which Polestar publicly unveiled on Tuesday, November 10, is a low, four‑door sports‑car study that introduces a Dual Blade front fascia and a new Single Blade rear light signature.
  • The cabin centers on a 20‑inch column‑mounted 'HyperDIM' driver display, a 12.2‑inch centre screen and a programmable bank of eight physical controls that change with three drive modes to reposition seat and wheel.
  • Polestar highlights visible sustainability choices in the concept such as exposed low‑emission galvanised steel, flax‑based and bio‑based composite seatbacks, and fully recyclable door interiors.
  • Polestar stresses the Formula 2030 is a design study and disclosed no powertrain, battery, range or pricing and made no production commitment for the show car.
  • The company says design elements from the study will shape the 2027 Polestar 2 and the 2028 Polestar 7 as Polestar ends first‑generation Polestar 2 production and prioritises European launches because U.S. sales will be limited by the Connected Vehicle Rule.