Overview
- Polestar presented the Formula 2030 concept on Tuesday as a directional study meant to sharpen the brand around design, performance and sustainability rather than as a production model.
- Design chief Philipp Römers led the project and said the concept's front styling previews the Polestar 2 planned for 2027 while the rear cues point toward the Polestar 7 targeted for 2028.
- The exterior details include a 4.68 m length, 2.02 m width, a low 1.35 m roofline, Arrow Wing front with Dual Blade headlights, Single Blade rear lighting and a retractable LiDAR that rises only in autonomous mode.
- Inside, Polestar showed a driver-focused layout with a concave 20-inch driver display, mechatronic controls with eight free-assignable buttons, three selectable drive modes and built-in Google Gemini voice control.
- Reporters note many theatrical touches—reverse-hinged rear doors, inflatable seats and an open charge bay—are unlikely to reach series production while the concept still signals a clear push to set Polestar apart from Volvo and other Geely brands.