Polestar Targets Disillusioned Tesla Owners Over Musk's Political Stances
Polestar CEO Michael Lohscheller criticizes Elon Musk's political involvement and seeks to attract Tesla customers alienated by the billionaire's controversial actions.
- Polestar CEO Michael Lohscheller has directed his sales team to focus on Tesla owners frustrated by Elon Musk's political activities and public endorsements of far-right figures and parties.
- Musk's vocal support for far-right groups, including Germany's Alternative for Germany (AfD) party, has led to backlash and alienation among Tesla customers, with some openly distancing themselves from the brand.
- Tesla experienced its first annual sales decline in over a decade in 2024, coinciding with growing competition in the EV market and Musk's perceived neglect of Tesla's core business.
- Polestar, which has struggled with declining sales and a plummeting stock price, aims to grow its sales by 30-35% in 2025, supported by an expanded lineup of EVs and a shift toward traditional dealership models.
- Polestar vehicles, including upcoming models like the Polestar 5 and Polestar 7, now have access to Tesla's Supercharger network, potentially enhancing their appeal to EV buyers.
The Telegraph 
Electrek 