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Polestar Sets Three-Year EV Rollout, Delays Roadster

Under Geely control, the brand pivots to higher‑volume European models to restore profitability.

Overview

  • Polestar unveiled its largest product push to date, planning four launches within three years to address over half of the EV market and support a profitability drive.
  • Deliveries of the Polestar 5 are scheduled to start in summer 2026, with a more versatile Polestar 4 variant slated for Q4 2026 to target a broader customer base.
  • A next-generation Polestar 2 is planned for early 2027, followed by the compact Polestar 7 in 2028, with production and technology expected to leverage Volvo group architectures and planned European manufacturing.
  • The Polestar 6 roadster has been deferred, with company communications stating it will not arrive before 2028 as resources focus on higher-volume models.
  • Retail sales rose 34% in 2025 to 60,119 vehicles; 2026 guidance targets low double‑digit volume growth and about a 30% expansion of the sales network, with priority on Europe and limited new‑customer efforts in China while continuing to serve 5,000–6,000 existing owners.