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Polestar Reveals Formula 2030 Concept as Design Blueprint for Next Models

The company says the study previews driver-focused controls, low‑impact materials and cockpit mechatronics that will guide its 2027–28 cars as Europe becomes the immediate market priority under U.S. regulatory limits.

Overview

  • Polestar unveiled the Formula 2030 concept on Tuesday as a non-production design study that the company calls the physical embodiment of its Formula 2030 strategy.
  • The concept introduces a driver-centred mechatronic cockpit with a 20‑inch driver display, a 12.2‑inch centre screen, eight configurable physical controls, and a cabin that mechanically reconfigures between Performance, Normal and Autonomous modes.
  • Polestar highlighted sustainable materials in the study, including a Bcomp natural‑fibre body structure, bio‑based composite seatbacks, visible low‑emission galvanised steel and fully recyclable door panels as prototypes for future production use.
  • The company said many styling, cockpit and material elements will influence the next Polestar 2 due in 2027 and the Europe-built Polestar 7 planned for 2028, even though the concept itself will not be produced as shown.
  • Weak year-to-date sales through September 2026 and a U.S. restriction on selling 2027‑model vehicles under the Connected Vehicle Rule have pushed Polestar to prioritise European launches and make the upcoming 2 and 7 commercially critical.