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Polestar Reports 76% Surge in Q1 Sales, Driven by Discounts and Strategic Shifts

The EV maker sold over 12,300 vehicles globally, adjusted its U.S. strategy, and outlined plans to diversify production beyond China.

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A logo of Polestar is pictured on a car at the Beijing International Automotive Exhibition, or Auto China 2024, in Beijing, China, April 25, 2024. REUTERS/Tingshu Wang/Files
Polestar Came Back With A Vengeance In Q1: Sales

Overview

  • Polestar achieved a 76% year-over-year increase in Q1 2025 sales, delivering approximately 12,304 vehicles globally.
  • Aggressive discounts and promotions played a key role in boosting sales despite economic challenges and heightened competition.
  • The company has halted online sales of the Polestar 2 in the U.S. due to new tariffs and plans to prioritize other models in the market.
  • Polestar is expanding its production footprint by reducing reliance on China, increasing U.S. manufacturing, and planning Polestar 4 production in South Korea by late 2025.
  • European markets showed strong growth, with record sales in the UK and triple-digit year-over-year increases in Switzerland and Portugal.