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Polestar Posts 7% Q1 Sales Gain on Europe Strength

The result reflects a Europe-first push to protect profit under tariff pressure.

A Polestar 3 and a Polestar 4 are parked outside Polestar's design studio in Gothenburg, Sweden, February 16, 2026. REUTERS/Marie Mannes/File Photo

Overview

  • Polestar, which on Thursday reported 13,126 first-quarter retail sales, said growth came from Europe, Australia and South Korea.
  • U.S. import tariffs have squeezed profits, pushing the brand to move more output to Volvo’s South Carolina factory and to pursue more European production at Volvo plants outlined by Geely founder Li Shufu last month.
  • The company runs about 230 sales points worldwide and targets roughly 250 by year-end to support refreshed Polestar 2 and 4 models rolling out over the next year.
  • It cut its 2026 target last month to low double-digit volume growth from a prior 30–35% plan, and its current quarterly run rate suggests a second-half push will be needed to meet that goal.
  • Polestar remains backed by majority owner Geely Holding, and its Nasdaq-listed shares trade more than 90% below 2022 highs.