Polestar Plans European Production to Address Costs and EU Tariffs
The Swedish EV maker, backed by Chinese ownership, aims to expand its footprint with localized manufacturing and broader retail presence.
- Polestar's CEO Michael Lohscheller announced intentions to produce the Polestar 7 model in Europe, though specific locations and partners remain undecided.
- The decision follows the EU's introduction of tariffs on Chinese-made electric vehicles and aims to reduce shipping costs.
- Polestar plans to expand its physical retail presence, introducing around 300 dealerships globally to complement its online sales model.
- The company faced a challenging 2024, with a 15% drop in vehicle deliveries and a revised revenue outlook, but aims to achieve financial independence by 2027.
- Polestar faces regulatory challenges in the U.S., where restrictions on Chinese-controlled automakers will impact sales of connected vehicles starting in 2027.