Polestar CEO Outlines U.S. Growth Strategy Amid Tariff Challenges

Michael Lohscheller emphasizes local manufacturing, dealer networks, and performance-focused EVs to navigate a shifting American market.

Polestar is addressing U.S. tariff challenges by ramping up local production, with the Polestar 3 SUV now built in South Carolina to avoid import duties.
The company plans to expand its U.S. dealer network, emphasizing in-person customer education and test drives as key to its hybrid sales model.
CEO Michael Lohscheller highlighted the Polestar 3 as Europe’s first software-defined vehicle, offering over-the-air updates and performance-oriented design.
Upcoming models, including the Polestar 4 and Polestar 5, aim to push the brand further into the premium EV market, with a focus on high margins and advanced technology.
Polestar projects a 30-35% revenue growth in 2025, targeting profitability as it broadens its portfolio and navigates complex global manufacturing logistics.