Overview
- Scott Maynard says 2026 will bring steady, smaller gains rather than a repeat of 2025’s “rampant” expansion.
- Australian sales rose 38.5% in 2025 to 2,373, driven by Polestar 3 and 4 launches and rapid retail partner growth.
- The brand reiterates it will stay in Australia and plans to open a couple of additional retail sites in 2026.
- Polestar intends to hold a premium line on pricing, signaling it will not use heavy discounting to drive volume.
- Globally, the company reported an almost US$1.2b net loss partly linked to a one-time US tariff impact and secured loans of US$600m from Geely and US$200m from PSD Investment, while the niche Polestar 5 is expected locally in the second half to modestly lift sales.