Overview

• Polaroid has officially announced the Polaroid Flip, a retro-inspired instant camera priced at $199.99, now available for pre-order with a retail launch set for April 29, 2025.
• The Flip features a sonar autofocus system that uses sound waves to measure subject distance, working with a hyperfocal 4-lens system for sharp, in-focus images at varying distances.
• A new Scene Analysis feature alerts users to potential overexposure, underexposure, or focus issues before a photo is taken, enhancing the user experience.
• The camera’s adaptive flash adjusts intensity based on subject distance, and Bluetooth connectivity allows for additional controls via the Polaroid mobile app.
• With its clamshell design reminiscent of classic Polaroid models, the Flip aims to blend nostalgia with modern functionality, appealing to a broad audience of instant photography enthusiasts.