Overview
- Poland’s competition authority UOKiK launched a formal investigation into whether App Tracking Transparency restricts rivals and misleads users.
- The regulator says suspected conduct could constitute abuse of a dominant position and carry penalties of up to 10% of Apple’s annual turnover in Poland.
- Apple denies wrongdoing, calls ATT a user-protection tool, pledges to cooperate, and warns pressure from the data-tracking industry could force it to withdraw the feature in Europe.
- Authorities in Germany, Italy, and Romania are conducting similar inquiries, and France fined Apple €150 million in March over ATT implementation.
- UOKiK is examining claims that Apple bypasses ATT for its own platforms to personalize ads, a point some commentators dispute as a misunderstanding of how ATT is implemented.