Overview
- Poland’s competition authority UOKiK launched a formal probe into whether Apple’s ATT policy restricts rivals in the mobile ads market and misleads users about privacy.
- UOKiK president Tomasz Chrostny said the policy may have increased Apple’s advantage over independent publishers and could constitute an abuse of dominance.
- If violations are confirmed, Apple could face a penalty of up to 10% of its annual turnover in Poland.
- Apple denied the allegations, said ATT protects user control over data, warned regulatory pressure could force withdrawal of the feature in Europe, and pledged to work with UOKiK.
- The case joins similar investigations in Germany, Italy, and Romania, and follows a €150 million fine imposed by France’s competition authority in March.