Overview
- Poland’s competition authority UOKiK launched a probe into whether Apple’s ATT limits rivals in the mobile advertising market.
- UOKiK President Tomasz Chrostny said the policy may have misled users about privacy while boosting Apple’s advantage over independent publishers.
- The authority indicated that a finding against Apple could trigger a fine of up to 10% of its annual revenue in Poland.
- Apple defended ATT in a statement to Reuters, calling it a tool that gives users control over their data and pledging to cooperate with UOKiK.
- ATT, introduced in April 2021, requires apps to obtain user consent for cross-app tracking, and similar investigations are underway in Germany, Italy, and Romania after France fined Apple €150 million in March.