Overview
- The pop-up runs January 26 to March 22, 2026, in the Natural History Museum’s Cranbourne Boutique.
- Entry requires a free reserved ticket, with ticket claims opening October 1, 2025; visitors can sign up now for notifications.
- The collaboration features exclusive apparel, stationery, accessories, prints and a new Pikachu plush, with a selection sold online via the museum shop from January and on Pokémon Center UK.
- The museum and The Pokémon Company state that all profits from in-store and online purchases will support the museum’s charitable mission, including work by 400 scientists on the planetary emergency.
- Outlets note community concern about scalping after the 2023 Van Gogh Museum fiasco; no promotional trading card is confirmed, and organisers stress this is not a Pokémon Center.