Overview
- The Pokémon Company and Scopely staged an invitation-only Unity raid in Times Square on Thursday that projected Mewtwo onto the billboards, Mega Evolved it into Mega Mewtwo Y and let attendees defeat and catch it.
- Organizers say roughly 2,000 invites were distributed through an expanded community ambassador program to manage crowding, and eyewitnesses reported over 1,000 players participating in the live raid.
- The live stunt coincided with the formal introduction of Mega Mewtwo X and Mega Mewtwo Y and a new Super Mega Raid type that requires multiple high-level trainers to beat.
- Scopely livestreamed the Times Square moment and scheduled the Mega Mewtwo gameplay to be available free to all players during Pokémon Go Fest Global starting July 11, but the guaranteed perfect-stat 'Hundo' Mewtwo given mainly to influencers and press drew sharp fan backlash over fairness.
- The event highlights Pokémon Go's continued reliance on high-profile in-person activations after Scopely's 2025 acquisition and raises questions about balancing promotional spectacle, exclusive rewards, and community trust going forward.