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Pokémon Friends Debuts as Surprise Release on Switch and Mobile

The surprise launch underscores The Pokémon Company’s push into daily cross-platform casual gaming

Pokemon Friends picture
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Overview

  • Pokémon Friends went live July 22 on Nintendo Switch, Switch 2, iOS and Android after shadow-dropping roughly 30 minutes before its Pokémon Presents reveal
  • Switch versions include a $9.99 Basic Pack for unlimited daily puzzles, whereas mobile players receive one free daily puzzle and must buy the Basic Pack to remove limits
  • Two Puzzle Pack DLCs are available at launch for $15 each or $26 bundled, adding more brainteasers and plush collectible options
  • Players solve varied puzzles to earn yarn that’s used in a gacha-style Plush-O-Matic to craft and display over 70 Pokémon plushies in customizable rooms
  • Developed by Eureka Every Day!, the game follows titles like Pokémon Sleep and Pokémon Café ReMix in targeting family-friendly daily engagement