Overview

• The game shadow-dropped roughly 30 minutes before its official reveal on July 22 and is now live on iOS, Android, Nintendo Switch and Switch 2
• Mobile users can download Pokémon Friends for free with limited daily puzzles that unlock fully for $9.99 via a Basic Pack or expanded further with $15 Puzzle Packs (or a $26 bundle)
• Switch and Switch 2 editions require a one-time $9.99 purchase including the Basic Pack, with two additional Puzzle Packs sold at $15 each or $26 bundled
• Players tackle over 1,200 brainteasers to earn yarn, craft virtual Pokémon plushies through a Plush-O-Matic and decorate themed rooms in Think Town
• The tiered microtransaction structure and surprise multi-platform launch underscore The Pokémon Company’s strategy to deliver family-friendly edutainment between mainline game releases