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Pokémon Disavows DHS ‘Gotta Catch ’Em All’ Video Using ICE Raid Footage

The Pokémon Company says it never approved the clip, leaving questions about takedowns or legal remedies.

Overview

  • DHS posted the one-minute montage on Sept. 22 with the caption "Gotta Catch 'Em All," set to the Pokémon theme and ending with arrestees shown as spoof trading cards labeled "worst of the worst."
  • The video remained public Wednesday with more than 67 million views on X as CBP amplified it by replying with a dancing Pikachu GIF and calling Pikachu Border Patrol’s newest recruit.
  • The Pokémon Company International confirmed it was not involved in the video's creation or distribution and did not grant permission to use its intellectual property.
  • Former Pokémon chief legal officer Don McGowan said a lawsuit is unlikely, though rights-holders could still seek social-media takedowns or pursue other IP enforcement options.
  • Advocates highlighted raid footage they say shows a door blown in at a home with U.S. citizens and no warrant shown; DHS said no citizens were arrested and any detentions were for safety during the operation.