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Pokémon Company Disavows DHS’s Pokémon-Themed Immigration Video After Viral Backlash

The statement intensifies backlash over a viral DHS clip that cast immigration detentions as a collectible “catch” campaign.

Overview

  • The Pokémon Company said it did not participate in or authorize use of its music, imagery or other intellectual property in the DHS video.
  • The one‑minute clip, posted Sept. 22, set ICE, CBP and HSI arrest footage to the Pokémon theme and ended with card‑style profiles naming detainees, their nationalities and alleged crimes.
  • Human‑rights groups and social‑media users condemned the presentation as dehumanizing, as the posts amassed tens of millions of views across X and TikTok.
  • DHS defended its operations and, addressing a criticized raid shown in the video, said no U.S. citizens were arrested and that individuals were briefly detained for safety.
  • Legal consequences remain unclear, with experts expressing skepticism about immediate IP litigation, and observers noting the video aligns with the Trump administration’s push to publicize increased detentions.