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Pokémon Company Disavows DHS Immigration Video Using ‘Catch ’Em All’

The brand says it never authorized the government’s use of its characters, theme song or tagline.

Overview

  • The Department of Homeland Security posted a one-minute clip on X that paired arrest footage with Pokémon imagery and the show’s theme music.
  • The video intercut scenes of Ash throwing Pokéballs with armed officers handcuffing people presented as undocumented migrants and used the phrase “Catch ’em all.”
  • Pokémon said Friday that neither the company nor its subsidiaries created or published the clip and that its intellectual property was not approved for use.
  • The post drew heavy engagement online, with roughly 12.4 million views and about 42,000 comments reported by outlets tracking the metrics.
  • The clip was linked to a Chicago enforcement effort dubbed “Midway blitz,” and as of Friday there was no indication of a DHS takedown or legal action by the company.