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Pokémon and Casio Launch 30th‑Anniversary G‑Shock

Casio will sell a themed GA-110 in Japan via a July 1 lottery for a ¥33,000 July 17 release, a setup that could drive overseas buyers to resellers.

Overview

  • Casio and The Pokémon Company announced the limited GA110PKM-7A in late June, confirming a Japan-only preorder lottery opening July 1 and an official Japanese release on July 17, 2026.
  • The watch borrows the GA-110 platform and keeps its standard functions, including alarm, backlight, world time and stopwatch, so the changes are cosmetic rather than technical.
  • Design highlights include red, green and blue accents that reference the 1996 Game Boy releases, a Poké Ball subdial with a Pikachu-shaped hand, 30 Pokémon printed on the strap and a Poké Ball-shaped case.
  • Casio will sell the watch in Japan for a tax-inclusive ¥33,000 and the company’s store will restrict sales to Japanese addresses and refuse proxy deliveries to limit scalping.
  • Early UK retailer listings show markedly higher prices than the Japanese tag, which suggests limited official international supply and likely demand on secondary markets that may raise costs for collectors.