Pokemon Card Frenzy Leads to Retail Chaos and Shortages

The release of the Prismatic Evolutions set has sparked high demand, with fights breaking out in stores and resellers driving scarcity.

The new Scarlet & Violet – Prismatic Evolutions set, featuring Eevee and its evolutions, has become highly sought after due to its collectible cards and scarcity concerns.
Retailers have reported chaotic scenes, including physical altercations at Costco and long lines at Target, as fans and resellers compete for limited stock.
The Pokemon Company has acknowledged the shortages and announced plans for reprints and additional product waves, with new items expected to release on February 7, 2025.
Resellers are exacerbating the scarcity by buying up stock to sell at inflated prices, making it difficult for regular fans to access the cards.
Prismatic Evolutions introduces new Poke Ball and Master Ball rares, which are highly collectible and contribute to the set's immense popularity.