Poderosas do Cerrado Premieres on Globoplay and GNT, Profiling Goiás’s Elite Women

Overview

• The 10-episode series debuted on Globoplay on Oct. 29 for premium subscribers and began airing on GNT on Oct. 30.
• Produced by BoxFish and directed by Rico Perez, the show is framed by Globo as showcasing modern female leadership that balances business, tradition and family.
• The cast features pecuarist Roseli Tavares, influencer Layla Monteiro, entrepreneur Andréa Mota, event planners Cristal and Tana Lobo, and beverage executive Thaily Semensato.
• Producers deploy reality-TV devices such as forced cohabitation, trips, parties and mystery cards, with tensions reported over counterfeit luxury items and old-money versus nouveau-riche dynamics.
• Episodes highlight mansions, private jets and designer labels while positioning Goiás’s social and economic clout beyond rural stereotypes.