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yesterday

Podcast Easter Eggs Fuel Fan Theory of Swift’s Super Bowl Halftime Show

Swifties have turned her New Heights podcast Easter eggs into a speculative road map for a Super Bowl halftime appearance with no word from her or the NFL.

Taylor Swift and Kansas City Chiefs tight end Travis Kelce walk off the field after the trophy ceremony following the Chiefs 32-29 victory over the Buffalo Bills in the AFC Championship Game on Sunday, Jan. 26, 2025, at GEHA Field at Arrowhead Stadium.
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Overview

  • Fans interpreted Swift’s on-air sourdough obsession as an Easter egg linking her to Sourdough Sam, the San Francisco 49ers’ mascot at Levi’s Stadium.
  • Her repeated mentions of the number 47 during the New Heights podcast align with the 47th stop of her Eras Tour at Levi’s Stadium in Santa Clara.
  • A Levi’s TikTok post swapping its logo for a sparkly orange rectangle after her album announcement was seen by fans as further fuel for the halftime-show theory.
  • Observers also pointed to podcast set details—including a tipped Lombardi Trophy and backward props—as visual clues supporting the speculation.
  • Neither Swift nor NFL officials have confirmed the rumors, and some commentators question the likelihood given payment terms, publicity dynamics and her history of declining NFL performances.