Poco Debuts F7 Ultra and F7 Pro, Targeting Premium Midrange Market

The F7 Ultra introduces flagship-level features like the Snapdragon 8 Elite chipset and advanced cameras at a competitive price of £649 in select global markets.

The Poco F7 Ultra is the brand's first 'Ultra' phone, featuring a Snapdragon 8 Elite chipset, 6.67-inch WQHD+ AMOLED display, and IP68 water and dust resistance.
Priced at £649 (around $835) in the UK, it is one of the most affordable devices to offer Qualcomm's top-tier chipset.
The F7 Ultra boasts a triple rear camera setup with a 50MP main sensor, 50MP telephoto lens with 2.5x optical zoom, and a 32MP ultrawide camera.
The device includes a 5,300mAh battery with 120W wired and 50W wireless charging, along with Poco's Shield Glass for display protection.
Launched alongside the F7 Ultra, the more affordable F7 Pro features a Snapdragon 8 Gen 3 chipset, dual rear cameras, and a larger 6,000mAh battery.