Overview
- Communications director John Buckley confirmed at Gamescom Asia that the label will not sign projects relying on generative AI.
- Buckley said the team expects a two- to three-year influx of low-quality AI-made titles on storefronts like Steam and a buyer shift toward authenticity.
- Pocketpair denies using AI in Palworld and, after a machine-translation claim, obtained individual translator approvals and updated localization credits.
- The publishing division, launched in January 2025, drew more than 150 pitches in its first week and has already released third-party work such as Dead Take.
- The stance contrasts with broader adoption trends, as a CESA report indicates over half of Japanese game companies use AI in development.