PMI–Ferrari Deal Expands, Bringing ZYN Branding to Scuderia Ferrari HP From Abu Dhabi on Dec. 7

Overview

• The companies announced an expanded partnership covering Scuderia Ferrari HP and Ferrari Challenge Trofeo Pirelli for the 2026 season and beyond.
• ZYN nicotine‑pouch logos will appear on Ferrari’s F1 livery at select races, beginning at the Abu Dhabi Grand Prix on December 7, 2025.
• PMI’s Stefano Volpetti said the collaboration aims to accelerate the replacement of cigarettes and engage adult consumers who use nicotine products.
• Ferrari executive Lorenzo Giorgetti characterized the renewed relationship as grounded in innovation, responsibility and long‑term thinking over a partnership spanning more than fifty years.
• Coverage notes ZYN is marketed to legal‑age adults and, per AllAfrica’s report, is FDA‑authorized in the United States while containing addictive nicotine.