Pluto TV and France's M6+ Forge Strategic Streaming Partnership
The agreement will see the exchange of thousands of hours of content and shared advertising efforts to boost the free ad-supported streaming market in France.
- Pluto TV and M6+ will exchange content, with M6+ users gaining access to 12 Pluto TV channels and Pluto TV users receiving six M6 channels.
- M6+ will feature nearly 3,000 hours of Pluto TV content, including popular shows like 'Yu-Gi-Oh!' and 'Blue Bloods'.
- Pluto TV will host 2,000 hours of M6 content, featuring French programs such as 'Zone Interdite' and 'Les Marseillais'.
- M6 will handle ad sales for Pluto TV in France, with both M6 Publicité and Paramount Advertising working together on the inventory.
- The partnership aims to create a dynamic model for the ad-supported streaming industry in France, leveraging M6's strong local presence and Pluto TV's FAST capabilities.