Overview
- Plusgrade plans a single upsell offering by combining features from both platforms to cover the guest journey from pre-arrival offers to on-property upgrades.
- The purchase price was not disclosed, with Stifel advising Oaky’s shareholders, Osborne Clarke as Oaky’s legal counsel, and Davies Ward Phillips & Vineberg and Stibbe advising Plusgrade.
- The combined operation will serve more than 275 travel and financial brands and over 2,500 hotel and resort properties, according to the companies.
- Oaky is based in the Netherlands, launched in 2013, and raised $9.5 million in 2020 for product development and expansion.
- The deal extends Plusgrade’s recent consolidation push following the acquisitions of Points.com in 2022 and Upstay in 2023.