Overview

• Running August 18 to October 6, the first wave is live in Hong Kong, Macau, Singapore, Kuala Lumpur, Sydney, Dubai and Rome.
• The Chef Series, titled “Flavors in Transit: From Our Roots to Your Plate,” spotlights local signature dishes crafted by each lounge’s resident chef.
• Highlighted plates include Hong Kong’s fish ball noodle soup, Singapore’s prawn laksa, Kuala Lumpur’s chicken satay, Rome’s gnocchi alla Norma and Dubai’s butter chicken bowl.
• Selected lounges are hosting pass-around tastings, with guests who follow the brand’s social channels during sessions receiving a complimentary recipe booklet.
• The company describes this activation as the start of a broader 20-city campaign, with chefs positioned as cultural ambassadors across its global network.