Playtika Acquires Mobile Game Developer SuperPlay for Up to $1.95B

The initial $700 million deal includes potential additional payments based on SuperPlay's financial performance over the next three years.

Playtika will pay $700 million upfront for SuperPlay, with contingent consideration of up to $1.25 billion if financial targets are met by 2027.
SuperPlay, founded in 2019 by former Playtika employees, is known for popular titles like Dice Dreams and Domino Dreams.
The acquisition aims to strengthen Playtika's leadership in mobile gaming and drive growth with SuperPlay's successful and upcoming titles.
SuperPlay's co-founders, Gilad Almog and Eyal Netzer, will continue to lead the studio under Playtika's umbrella.
The deal is expected to close in the fourth quarter of 2024, pending customary closing conditions and regulatory approvals.