Overview

• Hulst told investors that PlayStation has learned key lessons from Concord’s failure to guide its next live service offerings.
• Sony closed Firewalk Studios and canceled live service projects at Bluepoint Games and Bend Studio following weak launches in 2024 and early 2025.
• The studio has introduced more rigorous testing and validation processes to continuously re-evaluate creative, commercial, and development assumptions.
• Marathon, Bungie’s first new title outside of Destiny since its 2022 acquisition, is in ongoing test cycles with varied but actionable player feedback.
• A Forbes report highlighted morale concerns at Bungie after the studio acknowledged using stolen art assets and carried out layoffs ahead of Marathon’s proposed September launch.