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3h ago

Playlist to Merge With EGYM in $7.5 Billion Deal Backed by Affinity Partners

The fresh funding targets AI investment with a planned push into Playlist’s core markets.

US businessman Jared Kushner looks on during a press conference upon the signing of the declaration on deploying post-ceasefire force in Ukraine during the so-called 'Coalition of the Willing' summit, at the Elysee Palace in Paris, France, January 6, 2026. Ludovic Marin/Pool via REUTERS
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Overview

  • Playlist and EGYM announced a merger alongside $785 million in new equity led by Affinity Partners with participation from Vista Equity Partners, Temasek, and L Catterton.
  • Mindbody, Booker, and ClassPass will continue operating as usual, and EGYM will function as a subsidiary within the Playlist portfolio.
  • Playlist CEO Fritz Lanman and EGYM CEO Philipp Roesch-Schlanderer will co-lead the expanded organization, with Roesch-Schlanderer joining Monti Saroya as co-chair.
  • The companies reported more than $800 million in combined net revenue for 2025, underscoring the scale of the new platform.
  • The transaction is expected to close in roughly three to four months pending regulatory approvals, with funds earmarked for AI and for EGYM’s expansion into North America and Asia while strengthening Playlist in Europe.