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Players Invoke Unrivaled’s Impact in Push for Higher WNBA Pay

Athlete leaders credit Unrivaled with better camp attendance to justify demands for pay increases in ongoing CBA talks

David Butler II-Imagn Images
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Overview

  • Seattle Storm forward Gabby Williams told the Good Game podcast that Unrivaled prevented widespread fines under the WNBA’s prioritization rule by enabling players to finish domestic offseasons and arrive on time for training camp.
  • The WNBA’s 2023 prioritization clause fines veterans who aren’t in their team’s market by the start of camp or May 1, driving demand for stateside alternatives.
  • Critics have raised concerns over Napheesa Collier and Breanna Stewart serving as both Unrivaled co-founders and WNBPA executive committee members, spotlighting potential governance conflicts.
  • In its inaugural season, Unrivaled paid each of its 36 players an average of $222,222 for eight weeks—surpassing the WNBA’s 2025 max salary of $214,466—and generated over $27 million through a TNT media deal and major sponsors.
  • During All-Star Weekend in Indianapolis, more than 40 players met league executives to demand a revamped revenue-sharing model and higher pay ahead of the CBA’s October expiration.