Overview

• Playboy has signed a 10-year lease for a 20,000-square-foot penthouse office at The Rivani, a redeveloped Class X building at 1691 Michigan Avenue in Miami Beach.
• The company is collaborating with an undisclosed hospitality partner to develop a members-only club and luxury dining venue inspired by the original Playboy Mansion.
• The company plans on-site content studios equipped for podcasting, photography and digital production to blend media creation with hospitality offerings.
• Licensing revenue climbed 105 percent year-over-year, fueling a 13 percent rise in total revenue and underpinning the relocation and expansion strategy.
• Playboy expects to complete its move from Los Angeles in 2026 and has already begun subleasing its existing California headquarters.