Overview

• Playboy signed a 10-year lease on a 20,000-square-foot penthouse at The Rivani and will sublease its Los Angeles headquarters as it prepares to complete the move next year.
• The company is collaborating with a hospitality partner to open a members-only club in Miami Beach featuring exclusive dining and private spaces modeled on the original Playboy Mansion.
• The Miami Beach HQ will include dedicated studios for podcasting, photography and digital production to support Playboy’s content-first strategy.
• CEO Ben Kohn labeled California’s business climate “anti-business” and said Miami Beach’s pro-business stance aligns with the company’s future growth.
• Playboy’s licensing revenue soared 105% year-over-year, lifting total revenue by 13% to $28 million and underpinning its pivot into lifestyle and brand extensions.