Overview

• Former Germany international Marvin Plattenhardt and his wife, Sara, pitched their pistachio-based drink Pinù on VOX’s Die Höhle der Löwen seeking €150,000 for 10% equity.
• The couple left without a deal after investors flagged the retail price and underlying commercial metrics despite positive tastings.
• Pinù says it is now priced at €2.49 per 0.5 liter, down from €2.89, with expanded production and warehouse capacity.
• The founders report self-funding of about €240,000 and say the brand has moved from initial Berlin stores into national supermarket chains and online at Rossmann.
• Marketed as Germany’s first pistachio drink, Pinù contains roughly 2.3% pistachio and is sold in Classic and Barista variants.