Overview

• Demand for plant-based substitutes like Impossible Foods, Beyond Meat and Morningstar Farms is driving the market toward a projected $15 billion valuation by 2033.
• Most plant-based meats are classified as ultra-processed, offering similar protein to animal meat, less total and saturated fat and more fiber but typically containing higher sodium.
• With average American sodium intake around 3,500 mg per day—well above the 2,300 mg recommendation—experts stress the importance of monitoring salt in meat alternatives.
• Registered dietitians advise consuming plant-based meats in moderation and treating them as occasional options rather than daily staples.
• Shoppers are encouraged to examine nutrition labels for serving size, sodium, saturated fat, fiber and protein and to include minimally processed sources such as tofu, beans and grains.