Pizza Hut's 'Goodbye Pies' Campaign Offers Novel Breakup Method Ahead of Valentine's Day

The promotion features Hot Honey pizzas with custom messages, tapping into the season's high breakup rate.

Pizza Hut launches 'Goodbye Pies' campaign, offering Hot Honey pizzas as a novel way to break up with partners before Valentine's Day.
The campaign features custom packaging and the option for a personalized breakup message, available in select cities.
Hot Honey pizza, described as sweet yet spicy, is the newest addition to Pizza Hut's menu, tapping into the rising popularity of the sweet-heat flavor profile.
Research indicates Valentine's Day season sees a high rate of breakups, with 'Red Tuesday' being the most common day for breakups in the year.
Pizza Hut's promotion also includes an option for a breakup text and a gift card for a free Hot Honey pizza for those outside the selected cities.