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5h ago

Pizza Hut Rolls Out $5 Crafted Flatzz to Lift Lunch Traffic

The limited-time, single-serve pizzas debut across roughly 20 countries with time-bound pricing to reset the chain’s value message.

The chain hopes "Crafted Flatzz" lures in lunch customers.
A Pizza Hut in Queens, New York. The chain recently posted its seventh consecutive quarter of declines.
Pizza Hut's Crafted Flatzz.
Image

Overview

  • The personal pies launched Aug. 20 in the U.S. as part of a global rollout and are positioned as “grown-up” recipes under an “Adultzz Only” campaign.
  • Customers pay $5 when ordering before 5 p.m., with prices varying afterward, as Pizza Hut targets earlier dayparts that CEO Aaron Powell says are underpenetrated.
  • U.S. flavors include Pepperoni Duo, Three Cheese, The Ultimate, Nashville Hot Chicken, and Chicken Bacon Ranch, all on a thinner, hand-stretched crust.
  • The push follows seven straight quarters of U.S. sales declines, with Yum! Brands CEO David Gibbs citing an insufficient value message compared with rivals.
  • Pizza Hut is keeping weekday deals like $2 Personal Pan Tuesdays and Wing Wednesdays, though participation and availability can vary, and some reports note per-customer limits through at least late August.