Overview
- Pakistan’s defence minister, Khawaja Asif, cut the ribbon at a Pizza Hut–branded outlet in Sialkot Cantonment, as shown in widely shared photos and video.
- Within hours, Pizza Hut Pakistan publicly declared the restaurant unauthorised and unaffiliated with its operations or Yum! Brands.
- The company said the location does not meet Pizza Hut International recipes, quality protocols, food safety or operational standards.
- Pizza Hut Pakistan said it filed a complaint to stop trademark misuse and advised customers to verify locations through official channels.
- The Sialkot site is absent from the firm’s list of 16 authorised stores, and social media reaction was largely mocking with no public clarification from the minister reported.