Overview

• The thin-crust, single-serving pizzas launched Aug. 20 as part of a global rollout spanning 20 countries.
• U.S. customers can get Crafted Flatzz for $5 before 5 p.m., with prices slightly higher afterward depending on location.
• The U.S. lineup includes Pepperoni Duo, Three Cheese, The Ultimate, Nashville Hot Chicken, and Chicken Bacon Ranch.
• Pizza Hut is targeting midday traffic with this item, noting most purchases currently occur after 4 p.m.
• The launch arrives alongside offers such as $2 Personal Pan Tuesdays and Wing Wednesdays as the chain works to sharpen its value message following a 5% U.S. sales drop in Q2.