Overview

• Counterpoint reports Pixel sales doubled year over year in H1 2025, up 105%, led by the Pixel 9 lineup, expansion into new markets, and more aggressive marketing.
• The global premium segment grew about 8% year over year as financing and trade‑in programs helped more buyers step up to higher‑priced devices.
• Apple led the premium tier with roughly 62% share and a 3% sales increase, though its share fell as rivals grew faster and it ceded ground in China to Huawei and Xiaomi.
• Samsung held about 20% share with a 7% sales rise on Galaxy S25 momentum, while Huawei and Xiaomi logged gains of approximately 24% and 55%, respectively.
• Counterpoint says over 80% of premium sales were GenAI‑capable devices, and foldables remain a niche with a positive outlook tied to expectations of an eventual Apple entry.