Overview
- Pixar announced Ghost Market at D23 on Saturday with a short teaser and confirmed a spring 2028 theatrical window for the studio’s first film explicitly centered on ghosts.
- Pete Docter described the protagonist as Kyle, a fast‑talking teenage content creator from Chicago who discovers a hidden Hawaiian market that serves as a crossroads between the living and the dead.
- The teaser used a mobile‑vlog style and 'hungry ghosts' imagery, blending spooky visuals and comedy to position the film as family friendly rather than straight horror.
- Reporting and earlier coverage say Trevor Jimenez is attached to direct and that the project was developed as a Disney+ series before being reworked for theaters, though Pixar has not yet released a full synopsis or voice cast.
- The announcement sits inside a larger Pixar slate of sequels and originals and may reflect the studio’s broader strategy to prioritize theatrical originals; outlets have reported a specific March 10, 2028 date but that precise day has not been universally confirmed by Pixar.