Pixar Struggles to Find Audience for Latest Film 'Elemental' Despite Repeated Attempts

Disney's Pixar has had a string of underperforming original films since the pandemic began
'Elemental' opened to a disappointing $29.6 million but had a decent second weekend with a 38% drop
Pixar's recent films have been sent straight to Disney+ at no extra charge, which may have contributed to the poor box office performance of "Lightyear"
Disney must endure and deliver high-quality originals in theaters to give audiences a reason to come back and rediscover their love of enjoying these movies beyond the living room
The success of original films is crucial for the future of Disney's big franchises