![‘Ghost Market’ Teaser: Pixar Announces “Hungry Ghosts” Supernatural Original For Spring 2028 [D23]](/cdn-cgi/image/onerror=redirect,width=640,height=640,format=webp/https://storage.googleapis.com/uploads.mongoosehq.com/url/media/166482179/4cc1aa11ff9b06b80098a048804ab79be01e511195e4fe11b574e2bcadeaa4c4)
Overview
- Pixar officially unveiled Ghost Market at D23 on Saturday, August 15, 2026, placing the original supernatural film on its spring 2028 theatrical slate.
- The studio premiered a short teaser that uses a vlog-style, comic-adventure tone and shows 'hungry ghosts' imagery such as floating bowls of ramen to signal the film’s mood.
- Pete Docter described the story as centering on Kyle, a fast-talking teen content creator from Chicago who, while in Hawaii, discovers a hidden market where the living and dead cross paths.
- Reporting earlier in 2026 identified Trevor Jimenez as the project’s director and said the film began life as a Disney+ series before being reworked for theaters, but Pixar has not yet released full credits or confirmed a precise release date.
- The announcement expands Pixar’s mix of originals and sequels and raises questions about cultural inspiration and consultation because the story draws directly on Asian folklore about hungry ghosts and supernatural marketplaces.